How accurately do public opinion polls reflect the views of their participants? We often take for granted the results of such polls, but this resource will encourage your class to look at results with greater discretion. Instruction includes an description of such terms as sample, interviewer bias, and push poll, and emphasizes the importance of considering who is asking the questions in a public opinion poll and for what reason.

Concepts

campaigning, campaigns

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Additional Tags

interviewer bias, push poll, campaigning, Media Literacy, math

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Pros

• Engaging illustrations with clear instruction
• Opportunity to flip the video: create your own multiple choice and/or open answer questions to check for understanding, add additional resources, or create a discussion question for an online open forum (requires free online registration)

Cons

• None