Pbs Learning Media: Crash Course Government and Politics: Political Campaigns

Political campaigns are a pretty big deal in the United States. For instance, the 2012 presidential election clocked in at the most expensive ever - at around $6 billion dollars! Needless to say, money plays a very big role in American elections. In this episode, we take a look at why we have campaigns in the first place, why the campaign seasons run for so long, and why campaigns cost so much. [9:35]