"In a new article, doctors say that your attention span is like a muscle that can be strengthened. I didn't read the rest of the article because I saw a shiny thing." - Conan O'Brien. The video explains the way the brain process information from digital formats and the way we are able to pay attention. It focuses on the cocktail party effect, the illusion of attention, the alone-together theory, and if the Internet is changing our brains.