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Marketography: Conflict Perspective: A Mediated Culture

Curated by ACT

Examines mass media and its relationship with society. In the past, it was a one-way relationship and mass media influenced society. Now it works in both directions, with society providing feedback to and influencing mass media. The author looks at three perspectives sociologists have about mass media's place in modern society, and at three theories for interpreting the role of mass media.

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Additional Tags

class-dominant theory, culturalist theory, limited-effects theory, mass media in modern culture, theories of mass media, conflict theory, functionalist perspective, interactionism, interactionist perspective, mass media

Classroom Considerations

Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)

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