Instructional Video

Khan Academy: Cognitive Biases: Pricing Biases

Curated by ACT

Laurie Santos (Yale University) examines how people's economic choices tend to confuse price and value. She then describes how these so-called pricing biases compel us to incorrectly assume that higher priced goods will often work and taste better.

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Classroom Considerations
  • Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional