A 30-slide presentation on three different perspectives for understanding mass communication. These include the functions of mass media, the critical/cultural perspective, and the research-based empirical approach. It looks at the many functions of mass media and at how it shapes society and its values, and at how Marxist theory can be applied in the critical/cultural perspective.

Additional Tags

critical perspective of mass media, cultural perspective of mass media, empirical approach to mass media, functional approach to mass communication, functions of mass edia, mass media, popular media

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Classroom Considerations

• Knovation Readability Score: 5 (1 low difficulty, 5 high difficulty)
• The intended use for this resource is Instructional