This video explores Design Thinking which is both an ideology and a process. It's all about solving complex problems in a user-centric way. Design Thinking was created as a way of taking the processes and approaches that designers use and applying them to problems that designers don't typically approach - for example: organizational design, business or marketing issues within a company. Here Designer Jeff Humble looks at: what we mean by Design Thinking; the five phases of the Design Thinking process; what the value is of Design Thinking; and the relationship between Design Thinking and UX Design, i.e., User Experience Design. By the end of the video, you'll have a clear idea of what Design Thinking is and how it is used to tackle "wicked" problems. [7:23]
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- This video is hosted on YouTube