This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.

An excellent resource for learning how to write effective and professional memos. Offers information on a basic plan, the parts of a memo, and necessary attachments.

Lesson plan, complete with scenario, for practice in writing a vision statement.

In this lesson, a subject of high interest to students is the vehicle for teaching skills that may be perceived as boring to students. Nominating a performer for induction into the Rock and Roll Hall of Fame allows students to recognize...