Curated OER
Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. For this reading comprehension lesson, students pretend they are advertising executives who must create a...
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Curated OER
Writing: Advertisements
Learners explore these web pages to explore how to write good advertisements.
Curated OER
Get Dramatic: Reduce, Reuse, Recycle
Students explain reducing, recycling and reusing. For this science/ arts lesson, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing prompts.
Curated OER
Composition Express
Although this lesson was written to use Express Magazine, it could easily be done with a different source. Pupils write on topics of their choosing, using vocabulary and phrases selected by the teacher. They then create their own...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second instructional activity in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign,...
Jackson Public Schools
Summer Reading Activities
Provide parents with the tools they need to bridge the summer learning gap with this collection of fun activities. Whether it's creating an alphabet poster with illustrations for each letter, playing a game of sight word concentration,...
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
Made for the Movies
Students create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving away...
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Curated OER
The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
KOG Ranger Program
Why a Bear Mattered: Smokey’s Story
Smokey the Bear has been telling people how to prevent forest fires since 1944, and continues to be the symbol of fire safety in America's wilderness. Young rangers visualize a dry forest and
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
Baseball - America's Pastime
Students complete Internet research about baseball and baseball players. They complete a variety of activities including writing an epitaph for Jackie Robinson, a news article about him, and make graphs displaying salaries of a number of...
Curated OER
Chewing Gum: Stop the Drop
Students design a campaign to deter local people from dropping their gum. They discover how gum pollutions affects people at a local level. They make a list of other pollutants and write ways to combat the pollution.
Curated OER
Donkeys and Elephants and Voters, Oh My!
Young scholars celebrate party politics. In this American politics lesson, students discover what the 2 main political parties in the country are and discuss their functions. Young scholars then participate in a classroom simulation that...
Curated OER
Holes-Outdoor Adventure Camp
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
Curated OER
RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
Curated OER
Make a TV Commercial for "Brighty-Whitey" Toothpaste
Learners develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.