Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
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The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
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Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Media Messages
Middle schoolers analyze advertisements and decide what message is being conveyed. In this media instructional activity, students analyze drawings from a tall tale. Middle schoolers view drawings from the book Johnny Appleseed and...
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Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Creating Student Advertising
Young scholars explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Word Picture - Communicating Visually
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
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T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
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Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
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Media Awareness: Helping a Product Cross the Finish Line
Learners develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Protective Design
Over 3 or 4 class periods your young designers will create a wearable garment that provides some sort of protection from a danger in everyday life. In this fashion design lesson, young scholars investigate fear in our society and...
Orlando Shakes
Arms and the Man: Study Guide
Few aspects of life make better fodder for a comedic play than politics. A study guide introduces George Bernard's Shaw comedy Arms and the Man. Along with summaries of each scene and brief biographies of the main characters, two lesson...
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Media Collage
Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art instructional activity for all ages. Adaptations are included for younger and older students. Lesson also includes a...
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Community Gardens and Propaganda Posters
Students research community gardens. In this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Students create propaganda posters aimed at inviting discussions...
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Persuasive Poster
Students examine the effects of visual media in advertising/propaganda and how posters can influence a person's ideas. They create their own persuasive poster to convey a chosen message.
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Bunny Maze
For this bunny maze worksheet, students trace a path from the start to finish in a maze of medium difficulty. There are ads on the page but it may be printed without them.
Quaver
World Percussion — Latin America Project Book
What's the most popular music style in Brazil? What about Cuba? Or the Dominican Republic? An immersive project teaches young learners about the salsa, the samba, and the merengue with research assignments and dance performances.
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Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
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Logo Design Basics: Your Name Here
Students become familiar with the fundamentals of graphic design to develop a logo. In this logo design lesson plan, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...