Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
ProCon
Vaccines for Kids
All 50 US states require vaccinations for children entering public schools. Pupils set out to determine whether these requirements are fair with a thought-provoking resource. They read an interesting history of vaccines, watch pro and...
Curated OER
Synecdoche vs. Metonymy: Definitions
Ask your class to lend their ears, and eyes, to a short video that defines and offers examples of synecdoche and metonymy. Whether it be brand names like Kleenex® and Band-aids® that have come to stand for all the products in a category,...
Shakespeare in American Life
Performing Modernized Shakespeare
“All the world’s a stage…” What do Leonardo DiCaprio, Heath Ledger, and Kenneth Branagh have in common? They have all starred in modern adaptations of Shakespeare’s plays. After viewing a series clips from modern Shakespeare videos,...
Curated OER
My Blackberry Isn't Working
This worksheet starts out on a strong note by using a humorous video called "My Blackberry Is Not Working" from BBC One to teach parody. While they watch the short video, viewers fill out a chart about the electronic brands, noting any...
ProCon
Prescription Drug Ads
Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...
Curated OER
Humor in Business and Advertising
Introduce your students to humor in the workplace with this thorough presentation, which provides numerous examples of why humor in business is beneficial - and even profitable. A good resource for a semantics class or beginning business...
Curated OER
Our Brand of Segregation - West Texas
Students explore the concept of segregation. In this oral history activity, students conduct interviews and research primary sources to learn about segregation practices that affected African Americans. Students present their research...
Channel Islands Film
Island Cattle Ranching
Is cattle ranching on Santa Rosa island viable or non-viable? Rather than focusing on the issues of the transition of Santa Rosa island from a privately owned island cattle ranch to a national park, class members are asked to consider if...
Curated OER
Best Practices of Technology Integration
Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...
Curated OER
Cool Commercials Critique
High schoolers investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. High...
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Naomi Campbell
In this famous person worksheet, students read a passage about Naomi Campbell and then complete a variety of in-class and homework activities to support comprehension, including partner interviews, spelling, cloze, synonym...
Curated OER
Steve Jobs
In this famous people learning exercise, students read about the life of Steve Jobs and complete a variety of comprehension activities including but not limited to matching, sequencing, writing and spelling activities. An answer key is...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
Curated OER
Communication -- Part Two
Students practice on becoming an effective listener and speaking clearly. They experiment with one another in which only one student of a pair can speak.
Curated OER
Virtual Museum
Ninth graders explore various time-periods in American history. They select important events, people, places, and artifacts to explore. Students present their information to the class using PowerPoint.
Curated OER
A Teeny Tiny Book: My Friends
In this mini book worksheet, students cut apart and complete a teeny tiny book with names of friends and their phone numbers.