Curated OER
Demonstrate Selling Skills in Travel and Tourism Contexts
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
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Market Research Methods in Travel and Tourism
Students examine the need for market research. For this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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Marketing in the Travel and Tourism Industry
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Practical Marketing Skills in Travel and Tourism 1
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
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Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Appeal of Tourist Destinations
Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.
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Products and Services for Consumers and Industry
Students study the products and services that the United Kingdom's travel and tourism industry has to offer. They look at how a location is marketed in the public and private sector, and apply it to a practical exercise in marketing a...