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Word Play
Young scholars explore the work of Xu Bing. In this visual arts lesson, students examine the art piece "Monkeys Grasp for the Moon" and compare it to the Buddhist folktale on which it is based. Young scholars create animated flip books...
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How Logical is Garfield?
Third graders analyze comics found in the newspaper for samples of logical, emotional, and ethical appeal. They write a paragraph for each selected comic strip explaining how the comic strip represents the use of logic, emotions, or ethics.
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Three Part Dialogue
Eighth graders write a three part dialogue as part of an effective memoir. For this three part dialogue lesson, 8th graders are given two parts of a dialogue and emotions that accompany the words. Students then create...
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Learners analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Don't Throw Away That Junk Mail!
Fourth graders study junk mail to learn the techniques that advertisers use to attract and hold a person's attention.
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Theme 5: Doers and Dreamers Propaganda
Seventh graders create and perform one act scenes that use the strategies of advertising. in this propaganda study lesson, 7th graders watch a commercial and are assigned a propaganda strategy. Students plan a scene that illustrates the...
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Stating Your Position
Students make a formal effective presentation proclaiming the position benefits before a simulated governmental hearing. They objectively rate the accuracy and effectiveness of presentations given before a simulated governmental hearing.
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Neighborhood Rubrics
Students use a rubric to analyze their neighborhood and write a persuasive essay about changes that should be made. In this writing lesson plan, students use a rubric to grade their neighborhood and brainstorm improvements. Students...
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"Anything We Love Can Be Saved" -- A Contemporary
High schoolers compare authors Rachel Carson and Mary Eliza Church Terrell. They read an introduction by Alice Walker and summarize the main points. They also identify the language she uses to persuade readers. They write their own...
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How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
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Let Me Convince You
Students discuss the purposes of persuasive speaking and writing with emphasis upon what makes them different from other kinds. They brainstorm and discuss ways to select "The Greatest American Who Ever Lived" and prepare a persuasive...
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Differences and Settlement in Framing the United States Constitution
Students identify the principles of democracy when framing the United States Constitution. In groups, they analyze the differences that were settled before anyone signed the document. They role play their own activity in which they...
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Plan an Advertising Campaign to Attract New Citizens
Learners examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
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Stewardship Letter
Students write a persuasive letter. For this stewardship lesson, students discover the basic format for a formal letter and some effective persuasive techniques. Students write a letter to bring about change in the way...
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Poetry Book
Students study the following terms and concepts: word choice, dialect, invented words, concrete terms, abstract terms, figurative and sensory language. In cooperative groups, they select three of the terms, research them, and pick poems...
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Here's to Your Health!
Studets research a health issue. They write an essay about the health issue. The create a public service announcement.
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Team Up for Sports Marketing
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Achievement Strategies
Unit/Chapter Design Template
A thorough lesson plan template allows teachers to design balanced and standards-based lessons for any grade. The template includes spaces for unit vocabulary and concepts, objectives, and additional resources.
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Our Nation's Natural Disasters
Sixth graders classify their regions' natural disaster(s). Within this lesson students enhance their research skills by utilizing different resources, as well as their writing skills by composing short research papers.
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Electronics: Wants or Needs?
Third graders determine how electronics negatively impact the environment. In this environmental lesson plan, 3rd graders read the article "Earth Friendly Waste Management", and identify how recycling impacts our environment. Students...
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Folk Genres
Young scholars classify folk life traditions into folk genres. They create folk genre museums by laying down their images or postcards wherever they see a relationship. They give each an image to examine in depth and decide which folk...
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Sculpting a Message: From the Counter-Reformation to the Present Day
Students discuss persuasive messages in art. In this art history lesson, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their art.
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Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.