Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...

Students analyze advertisements and develop guidelines for viewing advertising. For this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...

Introduce your students to humor in the workplace with this thorough presentation, which provides numerous examples of why humor in business is beneficial - and even profitable. A good resource for a semantics class or beginning business...

Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...

In this "A Sound of Thunder" worksheet group, students complete a graphic organizer for the plot of the story. Students then complete activities with vocabulary from the reading and edit passages from the text.