Curated OER
Who Is My Competitor?
Students brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
Curated OER
The New York Times: A Journalistic Institution Since 1851
Newspapers, cartoons, and editorials have a lot to offer your classroom.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
Cyber Skills
Students, in groups, design and develop Web sites dedicated to special skills traditionally taught by humans rather than by technology. They write Web site reviews that describe and assess their group's envisioned Internet site.
Curated OER
A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
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Etiquette Lessons for Students
Young scholars explore the meaning of good manners and proper etiquette. In this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Bigger Than Life, But Not Necessarily Better
Young scholars evaluate images of health in American society, then students examine where one develops his or her views about health.
Curated OER
Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Animation
Students describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
Curated OER
Quench That Thirst
Students examine the sugar and calorie content of different beverages. In this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.
Curated OER
Total English Advanced: Getting the Right Quantity and a Good Ad!
In this writing advertisements activity, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.