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US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Storytellers: Pearl Jam "Never Let Truth Get in the Way of a Good Story"
Students analyze the lyrics from a Pearl Jam song and examine the concept of truth in political advertising. They watch the video, "VH1 Storytellers: Pearl Jam," participate in a class discussion, conduct research, and prepare a report...
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Death and Taxes
Students explore the "death tax" and analyze statistical information about how the government taxes dead people. They research sources to determine the validity of a anti-tax group campaign and John McCain's claims about taxes. ...
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Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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WWII: The War Effort at Home
Students explore the different ads used by the military. They use media reports and the internet to research the war effort at home during World War II.
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Comparing Canadian and U.S. Political Systems and Political Campaigns
Students interpret historical evidence presented in primary and secondary resources. In this political systems activity, students conduct research to compare and contrast the forms of government in the United States and...
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Promoting Nebraska
Students engage in a lesson about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state of...
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Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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Presidential Campaigning
Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...
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T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
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The Kennedy Administration
From his inaugural speech to the Bay of Pigs, major events concerning the Kennedy presidency are discussed. Slides provide an array of images and web links to highlight some of the bigger issues surrounding President Kennedy. The...
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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
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Teens Buckle Each Other Up
Students explore teen driving habits. In this health journalism lesson plan, students read the USA Today article titled "Teens Buckle Each Other Up", respond to discussion questions regarding the article, and complete an activity based...
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A New Political Party
High schoolers participate in a Political Spectrum Analysis, then align themselves with other high schoolers with similar scores. In groups, they develop political parties, policies, philosophies, and organize political campaigns.
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It Takes a Village
Students consider the contributions of the African Medical and Research Foundation (Amref). In this current events lesson, students research the listed Web sites that include information about Uganda's education, relief, and social...
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Staying Safe on the Job
Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
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Civic/Social Awareness
Develop spoken fluency, persuasive speaking skills, and confidence by having your class practice their public speaking skills. They compose and deliver persuasive speeches as they participate in five different speech tasks. A...
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A Virtual Adventure In Australia
Learners create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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President LBJ
Here's a quick look at the Johnson presidency. Each of his major acts are discussed with images and video web links. The Voting Rights Act, Tet Offensive, Civil Rights Act, and War on Poverty are defined.
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Reaganomics: A fix to the unemployment and inflation of the time
The 1980's was an interesting time for the American economic system. This presentation relates the lead to and the effects of Reaganomics, Trickle down economy, and Clintonomics. Embedded links, works cited, and images are included. A...
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Location of Resources in Early Civilizations
Sixth graders define scarcity and opportunity costs.