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Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
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What if Your Parent Ran for President?
Throughout history, many people have run for president. But, what is that like for the children of those individuals? Kids read a bit about Mitt Romney and his five children, then respond to a writing prompt in a blog post. They describe...
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Here's to Your Health!
Studets research a health issue. They write an essay about the health issue. The create a public service announcement.
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Summer Bummers
Brainstorm popular summer activities and their risks after having your class read an article. They will discover the risks of sun overexposure and in groups develop public service announcements for young people. They also propose a media...
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The Media is the Lesson
Students work as a member of a creative team and develop a media campaign for a client.
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Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
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Discovering National Parks
Students work to preserve American National Parks. For this environmental activism lesson, students research the history of the national parks and determine why they were created. Students then focus on protecting the land, using it for...
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Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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Love Hurts
Students examine how the love bug virus caused billions of dollars in damage after it spread from Asia. Students create profiles of hackers and design a public service announcement and posters to discourage the creation of such viruses.
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Recruiting a Few Good Citizens
Students write persuasive speeches to recruit soldiers for a Civil War company. In this Civil War U.S. history and writing lesson, students work in groups to create a recruiting poster and write a speech to persuade soldiers to join...
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Dr. Fix-It Subjects: Health, Government
Help your students undertand the critical problems around healthcare. By focusing on the political and private process of healthcare, students will watch a video, analyze issues, and write an essay on their findings. Additionally, they...
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Ideas for Research and Discussion of Anne Frank's Diary
Students explore the life of Anne Frank. In this World War II lesson, students consider Frank's religious identity and national identity. Students also discuss children's rights as they consider Frank and other Jewish children who...
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Art and Patriotic Culture
Art forms, especially government-sponsored "poster art", very effectively conveyed specific cultural values during World War II. Understanding the role that visual images play in expressing issues and ideas is critical to developing...
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Candidate Obama Support and President Obama's Agenda
Students research categories within President Obama's agenda and create a PowerPoint presentation. In this President Obama agenda lesson, students research a category within President Obama's agenda and present their topic in a...
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Breaking News English: Napster a Rival for iPod?
In this English worksheet, students read "Napster a Rival for iPod?," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.