How do public opinion polls work? And, more importantly, are they accurate? Jason Robert Jaffe reveals the complexities and biases of polls and provides tips on how to think about polls as we make everyday decisions. [4:25]

Examine public opinion and the various means in which to collect it as well as how the government uses the opinions collected. This resource offers video, readings, web resources, and activities.

You are the head of the Public Relations committee for your hometown Waste Removal Department. Create a poll for your department to find out how the public feels about waste incineration.