TED Talks
Ted: Ted Ed: Pros and Cons of Public Opinion Polls
How do public opinion polls work? And, more importantly, are they accurate? Jason Robert Jaffe reveals the complexities and biases of polls and provides tips on how to think about polls as we make everyday decisions. [4:25]
Cornell University
Cornell University: Roper Center for Public Opinion Research
This site is useful because it offers a database of over 300,000 questions asked on surveys since the 1930s. Also contains Latin American and Japanese data bank retrieval system as well. Listing of general social surveys 1972-1998.
PBS
The History of Using Sampling Methods
This lesson plan will allow students to understand how the sampling methods used in political polls developed throughout the twentieth century. Approximately five hours in length with materials free and downloadable.