Other
Propaganda: Common Techniques: Special Appeals: Bandwagon
A brief explanation of the propaganda technique known as bandwagon, bandwagoning, or bandwagon appeal. Also includes a few questions that people can ask themselves in order to gauge whether or not they are falling victim to this technique.
Other
Pde: Sas: Identifying and Understanding Use of Testimonials in Advertising
In this lesson, 8th graders analyze and compare the propaganda techniques used in informational texts, with a particular focus on the use of testimonials. Includes links to recommended resources, scaffolding suggestions, and an...
Read Works
Read Works: Passages: Don't Buy a Ford Ever Again, Ca. 1960
[Free Registration/Login Required] Students read an advertisement and some background information and answer questions about comprehension, persuasive techniques, vocabulary, author's purpose, and more. Links to a paired text and paired...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Alabama Learning Exchange
Alex: If I Read It, It Must Be True
Working in groups, students identify methods of propaganda and analyze television, magazine, and Internet ads. Groups then create their own ad using one of the identified methods.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...