Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
Branding and Brand Names
In this brand names worksheet, students write favorite brands, discuss questions, invent new products, and more. Students complete 5 tasks.
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Inventions, Puppets, and Commercials
Fourth graders, in groups, invent a product to sell, create a commercial for it using a stick puppet they make.
Curated OER
Best Practices of Technology Integration
Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
Synecdoche vs. Metonymy: Definitions
Ask your class to lend their ears, and eyes, to a short video that defines and offers examples of synecdoche and metonymy. Whether it be brand names like Kleenex® and Band-aids® that have come to stand for all the products in a category,...
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Advertising Adjectives
Students create advertisements using comparative adjectives. In this grammar instructional activity, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in...
Curated OER
Romeo and Juliet: Insight into Ourselves
Students research the historical background of Romeo and Juliet as well as Shakespeare's time to better understand the play. Students work in teams to make plans and products targeting their chosen issues to positively impact their...
Curated OER
Shades of Meaning
Learners use words with similar meanings to analyze implied meanings. In this word connotation activity, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or...
Harper Collins
Every Thing On It Lessons and Activities
Honor the great poet, Shel Silverstein with eighteen activities and lessons showcasing his collection of poems from the book, Every Thing On It. Activities challenge scholars to rhyme words, make inferences, recite a poem, and...
Curated OER
Animals and Cosmetics Testing Lesson Plan
Students educate themselves as consumers. For this animal welfare lesson, students research the pros and cons of testing cosmetics on animals. Students develop alternatives for cosmetics testing and share their results with their peers.
Curated OER
Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.