Alabama Learning Exchange
Alex: Take Two: Using Technology for Writing and Designing
In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
TeachEngineering
Teach Engineering: Thinking Green!
Students show their creativity and think like engineers as they design products or services that can be used to improve environmental problems in the community. While being aware of the steps of the engineering design process, students...
ClassFlow
Class Flow: Pictures of 1950's Culture
[Free Registration/Login Required] This flipchart is an activity examining pictures of 1950's life and culture. Students are to examine different advertisements of the 1950's, movie posters and pictures. Students will record observations...
ClassFlow
Class Flow: Propaganda Schemes
[Free Registration/Login Required] Chock full of many interactive tools and strategies, this interdisciplinary language arts and health lesson is set up like a WebQuest. Students are led through the evaluation of techniques used by...
TES Global
Tes: Midsummer Night's Dream: Magic Flower Task
[Free Registration/Login Required] In this activity, students design an advertisement for a magic flower like Oberon does in A Midsummer Night's Dream. They begin by answering questions as to product name, what it does, how it works, the...
Other
Rader Programs: Media and Eating Disorders
Advertisements, television, and magazines often boast beautiful individuals that make a particular product seem as attractive as the model. This trend has caused many individuals to question their body image and attempt to change it in...
Art Cyclopedia
Artcyclopedia: Artists by Movement: Pop Art
A site with artists and links to the Pop Art movement of the 1950s and 60s. There are links to museums with great images.
Royal Society of Chemistry
Royal Society of Chemistry: Kitchen Chemistry: Is All Salt the Same? [Pdf]
Lesson plan investigation into types of salts used to season foods and in recipes asks students to consider and whether advertisers' claims about their salt products are truthful.