Curated OER
Writing a Letter of Complaint
Here is a very useful presentation on persuasive letter writing that's packed with great information. Learners discover when this type of letter is appropriate to write, then are shown a series of steps that would lead to a letter that...
Curated OER
Five Minute Quickies
Delve into persuasive writing techniques. The presentation has learners list reasons for taking a particular position, practice identifying words used in persuasive text, and write an example of this type of writing. This is a useful...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
![Austin Independent School District: Common Persuasive Techniques [Pdf] PPT](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Austin Independent School District: Common Persuasive Techniques [Pdf] PPT")
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Online Writing Lab at Purdue University
Purdue University Owl: Teaching Resource: Effective Persuasion: Power Point
A PowerPoint presentation introducing the elements of effective persuasive writing, including samples of various techniques.
Austin Independent School District
Austin Independent School District: Tools of Persuasion [Pdf]
A slide presentation giving an explanation and example of nine different persuasive techniques including appeal to emotion, appeal to authority, urgency, and more.