American Art Clay Co., Inc.
Ceramic Tile Wall Murals
Science, social studies, language arts, and art classes work together with administrators to produce a permanent, ceramic tile wall mural to install at their school.
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
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Defending Great Literature
Students defend Mark Twain and the study of The Adventures of Huckleberry Finn using persuasive techniques, appropriate word choice, and correct letter format, in response to a fictional letter by an upset parent.
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Sculpting a Message: From the Counter-Reformation to the Present Day
Students discuss persuasive messages in art. In this art history lesson, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their art.
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Unit Plan for Mark Twain and American Humor
Students create brochures about the humor of Mark Twain. In this literature-analysis lesson plan, students read "The Celebrated Jumping Frog of Calaveras County" and other short stories by Twain. Students write analytical paragraphs and...
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Thomas Jefferson's Library: Making the Case for a National Library
Students examine a letter written by Thomas Jefferson. In this lesson plan on the Thomas Jefferson Library, students discover a methodology for creative writing by examining Jefferson's letter to congress explaining why they should...
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Poet Naomi Shihab Nye
Students read and analyze poetry by Naomi Shihab Nye. They define stereotypes, view and discuss a video interview with Nye, present an oral reading of a poem, and write a persuasive letter to an author.
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Getting our Paws into the Cause
Twelfth graders examine local, state, and/or national animal welfare organization. In this Social Studies lesson, 12th graders research their identified organization. Students develop a planned intervention...
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Push/Pull Factors and Welsh Emigration
Students view and discuss short sections of movies that relate to immigration. Working in groups, students create a map that shows directions of internal migration in their assigned geographical area. Students review ads/booklets created...
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The Power of Persuasion
Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...
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A Picture is Worth a Thousand Words: Public Views of Lincoln
Students write a letter in the voice of Abraham Lincoln. In this history lesson, students interpret the way the public viewed Lincoln during various times by examining political cartoons and images. Students write a letter in the voice...
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the...
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Making School a Better Place.
Learners study the problems in their school and work on solutions for those problems. In this writing process lesson, students analyze a problem and work as a team to find a solution. Learners present written and oral work to...
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Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
National Endowment for the Humanities
A Defense of the Electoral College
Each presidential election year, the debate about the electoral college rages. Michael C. Maibach's "A Defense of the Electoral College" offers young political scientists an opportunity to examine a reasoned argument for why the...
K20 LEARN
Building Arguments With Evidence: Constructing Arguments Part 2
The second session in the two-part "Building Arguments with Evidence" lesson asks scholars to craft an argument essay on a topic of interest to them. Writers establish a claim, locate evidence, and justify their stance.
Orlando Shakes
Arms and the Man: Study Guide
Few aspects of life make better fodder for a comedic play than politics. A study guide introduces George Bernard's Shaw comedy Arms and the Man. Along with summaries of each scene and brief biographies of the main characters, two lesson...
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Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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What's My Point?
Sixth graders move through the process of defining persuasion, identifying persuasive arguments and techniques in writing and evaluating their own use of accurate details. Students also define an author's point of view.
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Citizens For the New Zoo
Third graders complete Internet research to find information about an animal and its basic needs. They design a model of a zoo habitat that would accommodate their animal. They write a letter of recommendation to a Zoo board of directors...
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Predictions, Predictions, and More Predictions
Third graders pose questions about the subject of a short story based on the title and cover illustration; then read the story and determine if their questions actually pertained to the story line, and, if so, how the story answered the...
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
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Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...