Curated OER
Oil + Water + Students= Knowledge
Middle schoolers create advertising with the intent of protecting wildlife. In this service learning lesson plan, students craft advertisements and write persuasive essays regarding the protection of wildlife.
Curated OER
FOREST GRUMP: Examining How Deforestation Affects Plants and Animals of the Canadian Boreal
Students consider definition of an ecosystem as it relates to the Canadian boreal, discover how deforestation affects this forest and recreate ecosystems. They write persuasive letters urging politicians or business people to help save...
Curated OER
Saving An Endangered Species
Second graders participate in a fundraiser for an endangered species. They evaluate websites for animal adoption/sponsorship, select an endangered species, and develop, advertise, and implement a fund-raising plan for their selected...
Curated OER
Runaway Indentured Servants
Students compare and contrast indentured servants and slaves. In this US history slavery lesson, students discuss the owners' perceptions of indentured servants and slaves, then view ads for runaway slaves to support their opinions....
Curated OER
A Picture Is Worth a Thousand Words
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
Curated OER
Push/Pull Factors and Welsh Emigration
Students view and discuss short sections of movies that relate to immigration. Working in groups, students create a map that shows directions of internal migration in their assigned geographical area. Students review ads/booklets created...
Curated OER
A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Xeriscaping In Your Community
Fourth graders participate in a service-learning project. They design landscaping that maximizes water use and utilizes indigenous plant species. Afterward, they advertise and present their xeriscape garden at a school function such as...
Curated OER
Classical Greece
Young scholars research historical events in ancient Greece. In this ancient Greece lesson, students design a magazine which includes a cover, table of contents, cover story, advertisement and visuals. Young scholars focus on Pericles...
Newseum
Propaganda Through History: Analyzing Historical Sources
Working in teams, pairs, or individually, scholars select one resource from a gallery of historical sources and consider which examples might be considered propaganda, the techniques used to persuade audiences, and evaluate how the...
KOG Ranger Program
Why a Bear Mattered: Smokey’s Story
Smokey the Bear has been telling people how to prevent forest fires since 1944, and continues to be the symbol of fire safety in America's wilderness. Young rangers visualize a dry forest and
Curated OER
Language Arts: Living in "The Matrix"
Learners are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media advertising...
Curated OER
Description and Modifying: What's On Your Plate?
Students create a food product and an advertisement promoting it. In this description and advertising lesson, students read children's book for inspiration and discover advertising techniques. Students complete their ads and use...
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
Curated OER
Antonio Gaud¿¿: El Misterio
Students examine the architecture of Antonio Gaudi. Using the Internet, they research his life and summarize the information. They create a real estate advertisement in Spanish. Using new vocabulary, they use descriptive adjectives and...
Curated OER
Consumerism
Seventh graders explain the concept of needs verses wants, influences on consumers, and advertising and relate those to making positive consumer choices. They break into small groups and plan a two-week day camp involving games and...
Curated OER
Read This Book
Students practice summarizing a story that they have read. They write a persuasive essay encouraging others to read the story they have finished. They are to create a movie trailer or advertisement to promote the book.
Curated OER
Language Arts: The Three Appeals
Learners are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Curated OER
The Breakfast Busters Persuade Others
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
Curated OER
Decision Making and Assertiveness
Fourth graders identify a problem and write a persuasive essay to the appropriate audience, to correct the problem. They demonstrate effective decision making based on positive self-worth. Students need to write a paragraph about their...
Curated OER
Our Solar System
Students explore the solar system on the internet and video programs. They investigate the names of each planet and their places in the solar system. They chose their favorite planet and design an advertisement to sell a vacation to...
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
Our Special Planet Earth
Students explore what is special about our planet. They explore the various climates that are found on the planet Earth. Students create an advertisement to convince people why their favorite environment would be the best place to visit.