Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...

Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...

During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...

Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...

What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...

High schoolers explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.

Students practice persuasive writing by creating a travel brochure.  In this creative writing lesson, students research a popular tourist destination they would like to visit and create a brochure enticing readers to come....

Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...

Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...

Students discuss persuasive messages in art. In this art history lesson, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their art. 

Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...

Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...

Delve into the fascinating relationship between Frida Kahlo and Diego Rivera using this resource. Learners discuss the lives of these famous artists, and talk about the ways Frida Kahlo incorporated elements of this tumultuous...

Students examine pieces of art by African-American artists in the 20th Century. For each piece, they are shown slides of the artwork and others by the artist to identify the techniques used. In groups, they discuss and research the...