Curated OER
Persuasive Tactics in Media
Students present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples of each...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
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Dateline: Troy
Students read an abridged version of The Odyssey andl write a composition comparing Odysseus or the Iliad with Odysseus of The Odyssey. Students write a speech that King Priam would make in the attempt to persuade his son, Paris, to...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Media Literacy Discussion Guide
Young scholars examine and analyze visual media and its messages critically. They determine whether specific media messages inform, entertain, or persuade and what factors influence the media. Using primary sources, they participate in...
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Create Your Personal Shield
Fourth graders create a poster in the shape of a shield, which represents their individual lives by using art, photographs, magazine and newspaper graphics.
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Guidelines for Recognizing Persuasiveness, Propaganda, and Stereotypes
Students investigate advertisements for examples of persuasiveness, propaganda, and stereotypes. In this persuasion instructional activity, students find examples of advertisements that are unusual or common. Students discuss...
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I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Education World
Human Nature- Good or Evil?
Students explore the philosophical nature of good vs. evil. In this literacy/philosophy lesson, students read and discuss media articles that illustrate human nature as inherently "good" or "evil." Students practice debating skills and...
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Do You Judge a Book by Its Cover?
Students cut pictures out of magazines that relate to their lives, glue them on bags, and share with classmates.
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State of Arkansas Travel Brochure
Eighth graders design a travel brochure to persuade others to visit Arkansas. They depict particular points of interest they decide are the best in the state.
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Masterpieces and the Mass-Produced
Students examine "masterpieces" and mass-produced objects as they discuss humankind's inventiveness and creativity. They also analyze the role of problem solving in the creation of masterpieces and mass-produced items.
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Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Why Do Authors Write?
Sixth graders use short reading passages to identify, explain, and discuss the author's purpose for writing. After a lecture/demo, they utilize a graphic organizer embedded in this plan to organize their writing ideas.
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Extemporaneous Speeches
Students perform the six steps of writing an extemporaneous speech including, choosing a topic, researching, writing, practicing delivering and processing.
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Rosa Parks: Mother of Civil Rights Movement
Middle schoolers read an article from Time and react to the article based upon what they have studied about Rosa Parks. They find that even though Rosa is no longer alive, she still has an impact today. They focus on that impact she has...
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Project Playhouse
Learners read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...
English Enhanced Scope and Sequence
Media Literacy Applied
After investigating various forms of print, oral, and electronic media as sources of information, class members research a historical figure and produce a résumé for this person. While templates are provided for an initial sorting...