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Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Alabama Learning Exchange
Alex: Ethics in the Stock Market
In this lesson students will learn about the stock market. They will look at the stock market from an accounting point of view and research a specific stock or industry.
Schools of California Online Resources for Education
Score: Latin American Marketing Project
This site from Score provides information on the global marketplace. This is a unit where students are grouped to find out the best Latin American country to introduce a new fast food business. Site is very well outlined and includes...
Government of Alberta
Alberta Learning Information Service: Marketing Manager
Read about the career of a marketing manager. Areas discussed are duties, working conditions, skills, education, employment, salary, and others.
Other
Chief Marketer: Is Social Media the New Mass Media?
Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly...
Alabama Learning Exchange
Alex: To Market, to Market
This is a technology-based lesson plan to provide students an opportunity to research and select companies to invest in by 'purchasing' stocks. Students are responsible for tracking and reporting results of investments, as well as...
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
Alabama Learning Exchange
Alex: International Business Cultures and Marketing Strategy
This lesson has students research business practices in different countries and create a PowerPoint Presentation that they will share with the class. Students will prepare support materials to accompany their presentations. This is a...
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Other
Stock Market Game World Wide
Over the course of 10 weeks, participants invest a hypothetical $100,000 in Nasdaq, Amex, and NYSE-listed common stocks. They research stocks, study how the financial markets work, choose their portfolios, manage budgets, follow...
Other
Research in Motion
Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions for the worldwide mobile communications market. RIM technology powers the BlackBerry wireless platform.
Other
Stock Market Game World Wide
Over the course of 10 weeks, participants invest a hypothetical $100,000 in Nasdaq, Amex, and NYSE-listed common stocks. They research stocks, study how the financial markets work, choose their portfolios, manage budgets, follow...
Other
Law of Demand and Fundamental Analysis of Commodity Markets
This site describes the basic fundamentals of the law of demand. Charts and explanations are provided to aid in the process of research and learning.
Council for Economic Education
Econ Ed Link: To Buy or Not to Buy
While precise numbers are not known, it is believed the number of boycotts has grown markedly in the past fifty years. Consumers seem to be besieged by requests from special interest groups to refrain from buying certain goods and...
Other
Insightful Interaction: Visualizations
A collection of interactive visualizations that were produced through analysis of economic, political, and market research data. Topics are diverse, e.g., military spending and trade, immigration, consumer spending, crime, unemployment,...
Other
Imperial College London: Brownian Motion
An advanced level description of the nature of Brownian motion. Brownian motion, a model formulated to predict matters involving uncertain elements, is related to medical imaging, fractals, robotics, aerosol particles, and stock market...
Other
123 Jump
This site provides a vast amount of information from which students can research investment options. The focus is on IPOs (Initial Public Offering). Presents a great learning opportunity for students interested in finance.
PBS
Wnet: Thirteen: Freedom: A History of Us: Depression and War
Looks at the Great Depression in America and the events of World War II under Franklin D. Roosevelt. Adapted from A History of US by Joy Hakim. Includes timeline, glossary, quiz, historic photographs, audioclips, links for further...
Other
My Perfect Resume: Data Sources on Riley Guide
Are you wanting to learn more about a company you may work for? This site from The Riley Guide provides resources to learn how to target and research potential employers.
Other
Fidelity Investments
The Fidelity Brokerage account includes trading, market research, and many other financial services. Tied for Money.com's top rated online broker.
Curated OER
Research in Motion
Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions for the worldwide mobile communications market. RIM technology powers the BlackBerry wireless platform.
Alabama Learning Exchange
Alex: It's a Wonderful Life
The young scholars will use the Internet to research the Roaring Twenties, The Stock Market Crash, and The Great Depression. They will also watch the movie "It's A Wonderful Life" to see how people lived through these three dramatic...
Other
Financial Web: The Independent Financial Portal
This resource presents market news and commentary from financial analysts. It presents quotes, research, and more.
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