VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
Curated OER
The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Curated OER
Self-Promotion
Students create "assemblage boxes" displaying representations of themselves and the importance they see in their own lives. This middle school level lesson emphasizes the art of American artist Sarah Goodridge who has success in the...
Curated OER
Group Advertising Project Using iMovie
Young scholars, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.