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Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
Curated OER
Marketing
Learners view a "Marketing" a painting by Robert Gwathmey. Using the painting, they explain the use of symbols and the placement of shapes. In older grades, they identify the relationship between the elements of art and the principles of...
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Snap! Crackle! Box!
Students develop a new cereal and design a box for it. In this art and design lesson, students complete a year-end cumulative activity in which the use all of their artistic skills to develop a new cereal. They use their marketing skills...
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Signs and Symbols
Sixth graders carefully analyze a triptych of the nativity, paying close attention to the lines, shapes and symbols included in the artwork. They explore the role of the Catholic church in society at the time the piece was created and...
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Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
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Souper Art
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
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And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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True Spin
Learners gain an understanding of concepts of marketing and promotion in popular music. They pretend as if they are in the position of employee in a recording label's promotion department and determine what type of promotion is needed...
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Say It Loud!: A Celebration Of Black Music In America - Lesson 2
High schoolers identify general business terms such as entrepreneur, corporation, marketing, demographic, promotion and distribution. They identify many Black music industry leaders and their contributions.
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Development of Popular Music
The history and marketing of pop music is the subject of this lesson. Students first read an article detailing definitions and historical shifts of pop music in society. The activity then provides students with a few comprehension-level...
Apple
A Curriculum for Digital Media Creation
Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...
Curated OER
The Artist As Entrepreneur: Getting Down To Business - Next Steps
Students create a business plan that could be developed for their current body of art work. They carefully analyze how their art work could be expanded and identify the types of training they need to expand their work into marketable areas.
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Tour + Workshop = DESIGN: Presenting Information
Students develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Students create a logo or graphic design that is professional and...
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To Be or Not To Be - Career Choice
Fifth graders conduct an interview and research information associated with the career of their choice.
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Peking Opera Mask
Learners design and create their own masks using the symbolism evident in Peking opera masks.
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It's Just Not Art
High schoolers examine multiple styles of artwork that have earned awards. In this art lesson, students discuss the definition of contemporary art then compare how artwork has changed over the years.
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson plan, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and...
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Saving Strawberry Farm
Students explore U.S. History by analyzing the Great Depression. In this economic instability instructional activity, students read fictitious accounts of a farm dealing with the loss of a Strawberry Farm and discuss the reasons behind...
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Fish Morphology
Learners identify the various parts of a fish. They describe the concept of fish morphology and relate shape, form and structure of a fish's parts to function.
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Memorable Singer 1929-1949
Students examine how Louis Armstrong's fame spread from the African American community to the whole world. They examine how his singing style influenced both popular and jazz musicians by participating in guided listening of his musical...
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Payment Parliament
Students investigate how the economy works by role playing in their class. In this money management lesson, students read parts from a script for use in a role playing lesson simulating the Federal Reserve and their payment...
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The Rebecca Riots
Students investigate the history of England as they research the Rebecca riots. In this England history lesson, students discover how English men dressed as women in order to surprise attack another group in the 1800's....