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Market Analysis
Learners examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
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Market Research
Students examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
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The Marketing Mix
Young scholars examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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The Labour Market: Flexibility
Learners look at the issues surrounding labour market flexibility. They will produce a short summary outlining the relevance of the factor to the operation of the labour market.
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Marketing in the Travel and Tourism Industry
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Market Game in Oil
Young scholars work together to participate in a market game in oil. Using their prior knowledge, they review how the interaction of buyers and sellers sets the price in markets. They identify the situations in which cause shortages and...
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Market Structure: Oligopolies
Learners investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
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Market Research Methods in Travel and Tourism
Students examine the need for market research. For this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
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Value of Education: Education and Earning Power
Students explore the concept a higher education yields higher earnings. Throughout the class, students visit six workstations and examine occupations, education, salaries, spending, banking, and taxes. As students rotate through the...
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Marketing A Restaurant
Pupils simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant" scenarios.
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Value of Education: Education and Earning Power
Students explore the earning power of someone with a post-high school education. For this education and income lesson, students evaluate examples of occupations, their salaries, and education level needed for the job. Students calculate...
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Marketing Olympics
Young scholars identify career possibilities in marketing, how technology relates to this, and recognize whether they have an interest in marketing as a potential career choice. They explore what marketing is, identify the 4 P's,...
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The Stock Market Game
Students explore the stock market. They choose a company and research the company's financial report. Students select 4-10 stocks and become an advocate for one stock. Using spreadsheet software, students compare stocks. They analyze...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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FACS:Marketing a Child Care Service (Mktg)
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They investigate the relationship and impact of marketing on the family and consumer.
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Market Structures and Competition
Students review concepts related to market structures and competition. Using supply and demand, they identify what factors cause them to shift and analyze business downward facing demand curves. They compare and contrast the abilities of...
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Stock Market Basics
In this economics worksheet, learners read a 2-page selection titled "Stock Market Basics," and then respond to 8 short answer questions about the information presented.
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Marketing
Students view a "Marketing" a painting by Robert Gwathmey. Using the painting, they explain the use of symbols and the placement of shapes. In older grades, they identify the relationship between the elements of art and the principles of...
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Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Federal Reserve Bank
The Fed's Role in Making and Setting Monetary Policy: Part 2
How does the Federal Open Market Committee work to formulate the nation's monetary policy in the United States? As the second segment of a lesson on the role of the Fed in setting monetary policy, class members will learn about open...
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Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
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Cartoons for the Classroom: The Market Roller Coaster
In this current events worksheet, students analyze a political cartoon about the American Stock Market and respond to 3 talking point questions.
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Labor Markets
Students examine labor markets by participating in an employer/employee simulation and in group discussions. They discuss mandated employee benefits and predict the effect they have on various parties.