Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Branding and Marketing Religion
Learners explore religious worship. In this marketing religion lesson plan, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Curated OER
Marketing in the Travel and Tourism Industry
Students identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Marketing Techniques
High schoolers explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
Invest in What You Know
Students complete a series of tasks that help them learn about the stock market. In this stock market lesson plan, students identify companies they are familiar with and learn about stock symbols. Students study the makeup of...
Curated OER
Your First Paycheck Has Finally Arrived! Decisions...decisions...decisions...
Students visit the mall to get prices on favorite shoe brands. They access the internet to find the selling price of these stocks and look for up to date financial information. They experience good business sense as opposed to emotional...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
Curated OER
Lesson 1 Who Owns the World?
Learners experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
Curated OER
Apple Now World’s Most Valuable Brand
Students read an article about Apple overtaking Google as the most valuable brand in the world and complete several activities regarding the topic. For this ESL lesson, students explore brand names as they pertain to products people...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
All Wrapped up and Nowhere to Go
Students consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Students determine the effect that...
Curated OER
Investing: Reflect? Lesson 7
Students explore the concept of investing. In this investment lesson plan, students discuss the best way to invest money. Students then write essays, taking two seperate points of view.