Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, young scholars are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Other
Business Town: The Secrets to Effective Radio Advertising
Here's a good overview on writing a radio advertisement. Some basic tips and ideas. Includes video, 1 min. 7 sec.
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Biz Move
Biz Move: Methods of Planning and Allocating Your Advertising Budget
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
Khan Academy
Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
Other
Smoking and Minorities
This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.
Society for Science and the Public
Science News for Students: E Cigarette Makers Focus on Teens
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Franco Cavazzi
Roman Empire: The City of Rome
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
US Department of Labor
Bureau of Labor Statistics: Computer and Information Systems
From the Department of Labor, read about the job outlook for Computer and Information Systems Managers. Read about such things as work type to pay.