TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
Biz Move
Biz Move: Methods of Planning and Allocating Your Advertising Budget
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Franco Cavazzi
Roman Empire: The City of Rome
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
Other
First Grade Fun: Media Literacy
This module from a resident educator named Ms. Hernandez shares resources that explain how to discuss media images with their young children.
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