Curated OER
Specialty Crop Production/Orchids
Twelfth graders explore the fascinating world of orchid production including propagation, care, culture, and finishing. They complete market research and design a production schedule for an orchid crop of their choice. They write a short...
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Designing Machines
Students explore simple and compound machines. In groups of four students, they design a compound machine using K'NEX that has a stated purpose and consists of at least two simple machines.
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Mass Production
Sixth graders work together as a class to become a company that has the job of researching, designing, manufacturing, and marketing a useful product. Student transfer plans of final design into a CAD drawing and mass produce the...
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Tour + Workshop = DESIGN: Presenting Information
Students develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Students create a logo or graphic design that is professional and catchy. ...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
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Protecting the Environment
Students explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their product.
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Stocking Up
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Development of a Nutritional Snack
High schoolers develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information,...
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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
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Al Mercado
Young scholars investigate the concept of a market. They produce a dramatization to simulate the daily activities found inside. Students ask questions about the price, location, and use of items. The acting strengthens communication...
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Design Technology- Grow Your Own Grub
Students design a protective cover for outdoor plants. In this agricultural lesson, students use chicken wire, plastic sheeting, and empty bottles to construct a cover for lettuce leaves. Students take digital photos of their project.
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PRODUCTION, CONSUMPTION, AND INCENTIVES
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...
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Package Those Foods!
Students create a food package for a specific food. For this marketing lesson students divide into groups and research, design, produce, market and analyze packaging.
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Travel Mug Design
Students create and develop a travel mug. They create visuals and a three dimensional infomercial. They apply an engineering design and demonstrate knowledge of thermodynamics involved in heat transfer. They illustrate Newton's Law of...
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Drawing and Painting Business/ Logo Design
Students create business logos using drawing and painting software. They do this to promote a real or fictitious product.
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How the Great Salt Lake Relates To Us
Third graders name at least three resources that come for the Great Salt Lake. They describe at least one product that is made from each resource. They name and locate on a map at least five different geographic regions where Great...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
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Title of Segment: Balance of Trade
Students take a closer look at the balance of trade. In this current events instructional activity, students watch PBS video clips about American trade with China. Students research Chinese production and consumerism in order to...