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Revolutionary Advertising?
Young scholars explore and examine the 40th anniversary of Ernesto Che Guevara's execution and his image as an international symbol of revolutionary values. They then interpret the iconic Che image from a variety of different points of...
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Hoodia Hoodoo
Pupils assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
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Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
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What Is the Influence?
Students investigate propaganda techniques. For this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
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Are We under the Influence? A First Look
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
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Are We under the Influence? A Second Look
Young scholars explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Buddy Systems
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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Cookie Creations
Young scholars, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
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