Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Marketing in the Travel and Tourism Industry
High schoolers identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
Tech Museum of Innovation
Energy at Play
Get the ball rolling and challenge your class to figure out how to make a ball move. The instruction segment is between two STEM activities devoted to doing just that. The first is simple and involves making a ball move from some...
Curated OER
Demonstrate Selling Skills in Travel and Tourism Contexts
High schoolers examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
Curated OER
COULD YOU START A BUSINESS?
Students learn how a business starts and finds financial independence. In this activity, students learn the struggle of financial management, the costs of running a business and how to keep a budget.
Curated OER
FINANCE AND RESPONSIBLE LENDING.
Students study the role of banks, lending and their services. In this analysis lesson, students learn about savings, checking accounts and lending and the importance of banks as financial intermediaries.
Curated OER
The Ups and Downs of Occupations
Students research Internet sites to identify the latest employment and occupation trends. They discuss and define career terms that important to employment. They report the findings of their research on the occupation of their choice.
Curated OER
The King of Ranches
In this The King of Ranches worksheet, students watch the video The King of Ranches and fill in the blanks to sentences about it. Students complete 11 sentences.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Curated OER
Bized.com: Market Segmentation
This site, which is provided for by Bized.com, gives a definition and explanation of the bases of segmentation.
Council for Economic Education
Econ Ed Link: Market Ability
Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled "Microsoft Invades the Kitchen." In this segment, reporter Aaron Schachter describes consumers' enthusiasm, or lack...
Other
Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...