Young scholars analyze the life of American middle to upper-class women in the mid- to late-nineteenth century and early twentieth century. In this women's suffrage activity, students visit the given links in the activity to analyze the...

Students examine the sugar and calorie content of different beverages. In this adult health lesson, students analyze how advertising can be very misleading. They determine the correct amount of juice or beverage they should take per day.

Eleventh graders will participate to brainstorm on the overhead, characteristics of an "irresponsible" adult and 5 of a "responsible" one? How do these differ if we apply these to businesses? Working in partners--Create a Code of Ethics...

Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.

Students examine the portrayal of women in action-adventure video games and in other forms of entertainment to assess whether or not these portrayals perpetuate positive images of women in today's world. They develop new female video...

Middle schoolers work in groups to show understanding of the relationship between fractions, decimals, percentages, and the application of ratios and proportions. In this decimals, fractions, and percents lesson plan, students use real...

Middle schoolers find the cost of an outfit. In this percentages lesson, students look at ads, pick out an outfit, and find the sale price. They create a commercial and complete 4 included worksheets. 

Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...

Students recognize and separate various techniques of propaganda.  In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.

Students view a video about the Food and Drug Administration. They research its history and functions. They examine problems facing society today. They compare and contrast these issues with those faced during the Progressive Era.

A comb, wattle, and beak are three characteristics that describe a chicken. Your class can explore the life of a chicken through reading, art, movement, and music. Using a plastic cup and string, they'll create a pretend chicken that...

Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...

Learners visualize census data on a map and use a map key to read a population map. In this census lesson, students use a map of the Virgin Islands and corresponding worksheets to gain an understanding of population density.

Students calculate how they will spend a million dollars.  In this millionaire math lesson, students complete a worksheet and then make a poster of how they would spend a million dollars.  Each item and its cost must be shown....

Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.

Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.

Young scholars relate the ethical and practical arguments in favor of cloning and against cloning. They research the issue and plan a public service advertisement campaign for or against cloning.

Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.

Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention instructional activity, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students...

Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.

Students produce a newspaper covering topics related to food webs. They use print and electronic sources to gather information about specific animals. They share their information with the class.

Students explore the ways in which the New York Times column 'Taking the Kids' analyzes whether or not current movies are appropriate for different ages of Students. They explore past articles from the column and create movie posters.

Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.