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Feature Story/Interview Lesson Plan
Young journalists get a chance to practice their story writing skills by listening to an interview. Using the provided script, a class member interviews a treasure hunter (the instructor) while classmates take notes and then compose a...
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Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Animals and Cosmetics Testing Lesson Plan
Students educate themselves as consumers. For this animal welfare lesson, students research the pros and cons of testing cosmetics on animals. Students develop alternatives for cosmetics testing and share their results with their peers.
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Global Peace Lesson Plan
Fifth graders recognize the characteristics of poetry. In this poetry lesson, 5th graders listen to poetry by Dionne Brand and discuss the meaning of the poems. Students construct their own poems and present them as an assessment.
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Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
ELA Common Core Lesson Plans
American Romanticism
Nathaniel Hawthorne's "Rappaccini's Daughter" provides the text for an activity that asks readers to select specific passages from the story, identify the aspect of American Romanticism the passage exemplifies, and then provide an...
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Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Does Soap Float?
Students form hypotheses and carry out an investigation in order to answer a central question: Does soap float? The focus of this lesson is on scientific inquiry, but it incorporates scientific topics such as sinking and floating.
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Coca -- Cola Unveils New Global Ad Strategy
In this English activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
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Our Brand of Segregation - West Texas
Students explore the concept of segregation. In this oral history activity, students conduct interviews and research primary sources to learn about segregation practices that affected African Americans. Students present their research...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
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Cool Brands UK
Students participate in a number of language based activities as they look at fashion trends and popular brands in the UK. They complete a class survey on the "coolest" clothes and what qualities make the clothes cool. They compare the...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
In this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
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Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Much-Loved Velveteen Rabbit
Students in a special education class are read "The Velveteen Rabbit". Using construction paper, they draw two of their own rabbits making one look shabby and one brand new. To end the instructional activity, they use markers to color...
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Medical Explorer: The Big Idea
Read informational text which relays how medical care differs around the globe and throughout history. There are three separate lessons, each focused on a particular case study, regional medical availability, and cultural norms. Learners...
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That's Not Fair!
Students complete an art project with either great or mediocre supplies and discuss how fair it was that they got the supplies they got. In this fairness lesson plan, students are given supplies by their teacher and discuss how unfair it...
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Saving Money On Household Items
Students use sale ads to compare and contrast prices on groceries, electronics, appliances and other goods. Working in groups, students brainstorm ways to save money on these items. This instructional activity is intended for students...
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Smiles Change the World
Students explore ways to notice when others are sad, happy, calm, or angry. They act out feelings and have others try to identify them. The listen to The Brand New Kid, focusing on plot, characterization, and illustrations. They create a...
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Shades of Meaning
Learners use words with similar meanings to analyze implied meanings. In this word connotation activity, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or...
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Class Ketchup
Students describe statistics by conducting a class cooking activity. In this ketchup lesson, students conduct a class survey based on ketchup consumption habits by students. Students utilize tomatoes, water and a bottle to create their...
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Best Breakfast Authors
Third graders write a story. In this breakfast authors lesson, 3rd graders write about a breakfast food and why it is a good selection. Students may illustrate stories and share with their peers.