K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Infomercial
Students use the Internet to research a topic for an infomercial presentation. Using the research gathered, students design the layout of a brochure. Next, students use Microsoft Publisher to create a brochure that combines images and...
Curated OER
Lesson: Differing World Views: Human and Animals
Kids challenge their understanding of the world around them and consider the impact man has on the environment and animal life. They examine a Tlingit piece, read two Tlingit stories about man and animals, then participate in a research...
Curated OER
The Power of Persuasion
Learners explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, learners...
Curated OER
Mother's Day Trip
Help your class develop their public speaking skills. They write original scripts for informative infomercials, plays, or poetry. They work to present their information with purpose.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Learning to Give
We Can Help to Make a Change!
The importance of accepting those who are different is the subject of a service learning project. Upper graders craft presentations for younger learners on ways to include everyone in the school community and to decrease the feelings of...
Curated OER
Viewpoint and Persuasive Writing
Practice persuasive writing skills in this thorough lesson. After selecting issues and discovering viewpoints, middle schoolers write letters or brochures created to express the individual's perspective. The ideas are presented to the...
Curated OER
From the Mouths of Space Scientists: An Introduction to Space and Weather
After researching the Greenland Space Science Symposium, curious thinkers create a PowerPoint or video presentation. They use the information they gathered to construct their presentation.
Curated OER
Fact V. Opinion
Students distinguish between fact and opinion when reading material. They use statements of objects to determine if they are facts or opinions.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Tech Target
Whatis.com: Infomercial
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.
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