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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Young scholars examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective.  Young...
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Organizer
Curated OER

Reading for Life

For Teachers K - Higher Ed
Imagine a packet packed with reading resources designed for every grade and reading level. Imagine worksheets, graphic organizers, flash cards, activities, and exercises. This is just such a packet and is well worth downloading, 
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Lesson Plan
Curated OER

I Don't Pay Attention to Advertisements

For Teachers 6th
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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PPT
Curated OER

Eng 312: Final Exam

For Teachers Higher Ed
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Worksheet
Curated OER

Worksheet 5. Reading: Ad for a Professional Job

For Students 6th - 8th
In this reading comprehension worksheet, students read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
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Lesson Plan
Curated OER

Driving the Digital Highway

For Teachers 6th - 12th
Learners research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
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Lesson Plan
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Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
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PPT
Curated OER

Promoting an Anti-Smoking Campaign

For Teachers 4th - 5th
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
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Lesson Plan
Curated OER

Recognizing Propaganda-Loaded Language

For Teachers 9th - 11th
Learners study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Lesson Plan
Curated OER

Public vs. Private

For Teachers 6th - 12th
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
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Lesson Plan
Curated OER

Brain Drain

For Teachers 9th - 10th
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Worksheet
Curated OER

Help Wanted

For Students 6th
For this factual text worksheet, 6th graders read through several want ads and then answer the detailed questions that follow to check their reading comprehension skills.
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Worksheet
Curated OER

No Smoke Without Fire

For Students 7th - 10th
In this no smoke without fire worksheet, students, with a partner, read and discuss twelve questions regarding smoking as a health risk and answer three questions for homework.
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Lesson Plan
Curated OER

Busting the Tobacco Ads.

For Teachers 5th
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
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Lesson Plan
Curated OER

Nutrition and Health and School Gardening

For Teachers 9th - 10th
Students examine how healthy eating contributes to a healthy body and life style. They read nutritional labels on food items. They use the Five Foods Pyramid to evaluate their own eating habits. They plan, design, and create a school...
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Lesson Plan
Curated OER

Media Awareness: Helping a Product Cross the Finish Line

For Teachers 5th - 8th
Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Lesson Plan
Curated OER

Target Audience

For Teachers 9th - 12th
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Lesson Plan
Curated OER

Making a Difference in World Health

For Teachers 3rd - 5th
Students discover environmental awareness by conducting a collection project in class. In this global food activity, students identify the importance of feeding all of the humans on Earth and discuss why some aren't properly nourished....
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Lesson Plan
Curated OER

The Eyes Have It

For Teachers 6th - 12th
Students explore the health risks associated with wearing decorative contact lenses. They research other cosmetic modes of expression that can pose health risks and debate whether these practices should remain legal.
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Lesson Plan
Curated OER

How Do You Choose Snacks and Other Foods?

For Teachers 1st - 5th
Students discuss peer pressure pertaining to healthy eating decisions.  In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations.  Students complete the "Rate That...
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Lesson Plan
Curated OER

Read That Label!

For Teachers 9th - 12th
Students explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
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Lesson Plan
Curated OER

HEALTHY EATING

For Teachers 9th - 12th
High schoolers devise their own scheme for encouraging healthy eating and discuss health eating. They prepare a talk for younger students from the government to promote healthy eating.
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Lesson Plan
Curated OER

Prescriptions for Disaster?

For Teachers 6th - 12th
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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Lesson Plan
Curated OER

Traditional Remedies

For Teachers 3rd - 5th
Learners discover alternative medicines from around the globe.  In this world culture lesson plan, students read text from Africa, Ireland, Tibet and Tanzania discussing known remedies to diseases.  Learners discuss with each other their...