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Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
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Reading for Life
Imagine a packet packed with reading resources designed for every grade and reading level. Imagine worksheets, graphic organizers, flash cards, activities, and exercises. This is just such a packet and is well worth downloading,
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Worksheet 5. Reading: Ad for a Professional Job
In this reading comprehension worksheet, students read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
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Driving the Digital Highway
Learners research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
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Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
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Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
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Recognizing Propaganda-Loaded Language
Learners study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Help Wanted
For this factual text worksheet, 6th graders read through several want ads and then answer the detailed questions that follow to check their reading comprehension skills.
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No Smoke Without Fire
In this no smoke without fire worksheet, students, with a partner, read and discuss twelve questions regarding smoking as a health risk and answer three questions for homework.
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
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Nutrition and Health and School Gardening
Students examine how healthy eating contributes to a healthy body and life style. They read nutritional labels on food items. They use the Five Foods Pyramid to evaluate their own eating habits. They plan, design, and create a school...
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Making a Difference in World Health
Students discover environmental awareness by conducting a collection project in class. In this global food activity, students identify the importance of feeding all of the humans on Earth and discuss why some aren't properly nourished....
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The Eyes Have It
Students explore the health risks associated with wearing decorative contact lenses. They research other cosmetic modes of expression that can pose health risks and debate whether these practices should remain legal.
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How Do You Choose Snacks and Other Foods?
Students discuss peer pressure pertaining to healthy eating decisions. In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations. Students complete the "Rate That...
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Read That Label!
Students explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
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HEALTHY EATING
High schoolers devise their own scheme for encouraging healthy eating and discuss health eating. They prepare a talk for younger students from the government to promote healthy eating.
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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Traditional Remedies
Learners discover alternative medicines from around the globe. In this world culture lesson plan, students read text from Africa, Ireland, Tibet and Tanzania discussing known remedies to diseases. Learners discuss with each other their...