Teaching Tolerance
Listen Up! PSA for Change
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Food Advertising Tricks
Young scholars recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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The Generation Gap as a Result of Media Use
Students compare digital natives and digital immigrants. In this media usage lesson, students read "The Generation Gap is Not New" and then compare today's generation gap with the generation gap of the 1920's.
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Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular instructional activity, students examine print ads, write down and share their thoughts on them. Then students form...
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
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Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
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Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
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WWII: The War Effort at Home
Students explore the different ads used by the military. They use media reports and the internet to research the war effort at home during World War II.
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Adventures in Africa
Students research Africa and prepare an advertisement about travelling to the continent. In this African travel lesson, students research a country in Africa and write an advertisement that encourages travel to the country. Students...
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PSAs: The Way We See It - Uncommercials
Students work in groups to identify a topic or issue that they feel passionate about and produce a short PSA for the topic. In this PSA instructional activity, students select an issue or social problem to research. Students create a...
Global Oneness Project
Deconstructing Consumerism
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that they...
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Adventures in Africa
Young scholars create travel magazine advertisements about Africa. In this Africa lesson plan, students research different facts about different countries in Africa and make advertisements to go there.
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Social Effects of WWII on South Carolina
Young scholars study the history of South Carolina and the impact World War II had on the state. In this WWII history lesson, students research the social effects incurred from WWII on the people of South Carolina. Young scholars develop...
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Is Modern Culture Ruining Childhood?
There are a lot of different ways a learner could respond to this New York Times article discussing the effects of modern culture on childhood. After reading the article, pupils construct a thoughtful blog post. The guiding questions...
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Packaging Tricks
Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...
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Canada and the United States: A Collage
Students create a visual presentation that describes the influence of American culture on Canadian culture, the Canadian response to that influence, and the benefits and drawbacks of that influence to Canadian culture.
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Modern Counterculture Movements
Students prepare a presentation examining anti-establishment activity by groups in society today. They prepare a presentation, on poster board or presentation software, about one contemporary protest group.