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Curated OER
Represent Yourself
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
Curated OER
The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
Curated OER
Designing a Poster to Communicate Information: Yellowstone National Park
It's not hard to convince someone to visit the beauty of Yellowstone National Park. But there's more than meets the eye in this region! Learners watch a short historical video and conduct research before creating an advertisement for...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
Curated OER
Good Drugs, Bad Drugs
Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...
Curated OER
No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention instructional activity, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students...
Workforce Solutions
Workforce Solutions 2-3 Lessons
Four lessons and an at-home connection examine 12 jobs. Beginning with an interactive map, scholars view and discuss each one within their small group. Groups focus on the products provided and on their scarcity. Finally, pupils look...
Curated OER
Fact or Opinion?
Challenge your class to determine between facts or opinions in the following PowerPoint. Each section contains an advertisement with stated facts and opinions. This is a great game for learners to play individually or with partners.
Library of Virginia
Life as an Enslaved People
As part of a study of slavery in the United States, class members analyze documents related to the sale of slaves. They consider not only the text of the bills of sale but also what the appearance of the broadsides suggest.
Common Sense Media
Legit-O-Meter
Pop-ups, banner ads, grammar mistakes ... these are all signs of an untrustworthy website. With the handy Legit-O-Meter poster, scholars can now double-check their sources to ensure accurate, reliable information. The color-coded poster...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Come Join Our Book Club!
Students participate in a class book club. After reading a selected book, they discuss what they like and dislike about the book and if they would recommend it to a friend with their partner. As a class they listen to the book "Click,...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
Curated OER
Plan an Advertising Campaign to Attract New Citizens
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
Curated OER
Student Meets the Real World
Young scholars interview a local business person in order to design an advertising or promotional for their business. They summarize the meeting and use the information to design two promotional items using available technology. They...
Curated OER
Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Curated OER
An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
Curated OER
If You Build It, They Will Come
Young scholars, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell...
Curated OER
Total English Advanced: Getting the Right Quantity and a Good Ad!
In this writing advertisements learning exercise, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.