Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...

Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...