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Marsquest
Students play a role as a travel guide to Mars, they are broken up into groups or different roles. In this exploratory lesson students play a role in helping travelers to Mars and create some kind of presentation, for example a...
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Whatsit?
Young scholars create something useful and/or decorative from throwaway items brought in from home.
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Stretching It
Students recognize the use of exaggeration and understand how it may enhance the story, painting, conversation or event. Students transfer their understanding of exaggeration as it is used in many places, ie., daily life, paintings,...
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Recognizing Propaganda - Unreliable Testimony
Learners investigate how product endorsements can be a form of propaganda. They analyze various shampoo ads, discuss celebrity endorsements and unreliable testimony, and create a written non-propaganda ad for or against a celebrity...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Media Views
Students create a collage of images depicting trends in the media. In this media lesson, students watch excerpts from several films, television shows, and commercials. Students compare and contrast media views and Christian views,...
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Hidden Messages: The Growth of Product Placement
Young scholars identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Popular Culture
Students analyze the period of Belle Epoque and the methods of art that signified popular culture. In this art analysis lesson, students consider the ways popular culture influenced art by analyzing the images and completing image based...
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Diseases on Ships
Learners create a presentation on one of seven diseases common to sea going ships. In this diseases on ships lesson plan, students research diseases commonly found on ships of the late 16th and early 18th centuries. Learners read From...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Everyone Knows It's Windy
Students create an anemometer, an instrument that measures wind speed.
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Pop Art-Reflections of the Mass Media
Students select a common object or a face, and draw or paint it on a flat surface making it larger than real life. They choose a common object or simple scene and repeat it horizontally or vertically as defined rows. They create a flat,...
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Dogfighting Unit Lesson Five--The Media and Propaganda
Young scholars consider the implications of dogfighting. In this character education instructional activity, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Safe Driving
Young scholars explore the implications of teen driving. In this personal health lesson, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. Young scholars then create public awareness...
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Survivor Vs. Canterbury Tales
Eleventh graders participate in activities that compare and contrast The Canterbury Tales with the television show, Survivor. They write a compare and contrast essay, and create a festival table and PowerPoint presentation.
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Time Machine: Drive for the American Dream
Learners view a documentary on automobiles. Americans have always been in love with automobiles. They are a definition of character, and a representation of social status. After viewing, students discuss what they saw and create an...
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Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Sterotypes
Students participate in a variety of activities in order to explore the concept of a stereotype. The concept of diversity is also mentioned to contrast a stereotype. The goal of the instructional activity is to create an understanding of...
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The Colonies: An Adertisement
Students explore the early colonies of American settlements. After researching important characteristics such as land, politics, economics, and educational opportunities, students create their own advertisement for one of the colonies.
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Behind the Ad: The Process of Producing a Political Commerical
Learners examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
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Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...