Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...

High schoolers identify the impact of the "Back to the Land" movement on the Appalachian area. They interview people who have moved back or know someone who has moved back to the Appalachian area. Students graph out profiles of "typical"...

Students examine the skills, attitudes and behaviors that help young people to speak up for themselves. They watch a commercial which is aimed at young girls who fall in the 'tween' age group.

Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...

After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.

In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.

Being able to speak English fluently does not guarantee that a student will be able to use language effectively in academic settings. Fluency must be combined with higher order thinking skills to create an "academic language," which...

Students will use the Freedom on the Move database of runaway slave ads to re-envision runaway ads to reflect the bravery of the enslaved who liberated themselves. They will construct narratives from the perspective of formerly enslaved...

Create an advertisement for your newly created healthy fast food children's meal.

Learners develop an understanding of visible air pollutants with an incomplete combustion demonstration, a "smog in a jar" demonstration, building simple particulate matter collectors, and exploration of engineering roles related to air...

On a daily basis, ELLs are adjusting to new ways of saying and doing things. As their teacher, you are an important bridge to this unknown culture and school system. There are a number of things you can do to help make ELLs' transitions...

A Brown Bag Exam uses found objects and images to help students activate prior knowledge and creates a framework for students to express their understanding. Students work individually and in collaboration to create concrete connections...

Alabama is unique in including an adolescent literacy focus in its statewide reading improvement efforts. This report from the National High School Center looks at the Alabama Reading Initiative and synopsizes 10 lessons learned in...

For this PDF lesson, students unpack two opposite concepts by creating an imaginary "Smear Campaign," pretending the two concepts are opposing each other in election. Students may create print, radio, or television ads to show how their...