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Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
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Art Changes You And the World
Young scholars explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
Equality and Human Rights Commission
Influencing Attitudes
Does propaganda—like that used during the first World War—exist today? The 11th lesson plan in a series of 12 highlights the role of media when it comes to influencing attitudes. Scholars learn about sensational headlines,...
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Sex Stereotypes in Society
Students analyze a collection of advertisements or photographs in a text or magazine and identify the stereotypes used or possible biases of the editors. They discuss how these stereotypes are formed, and the ways in which they impact...
English Enhanced Scope and Sequence
Media Literacy Applied
After investigating various forms of print, oral, and electronic media as sources of information, class members research a historical figure and produce a résumé for this person. While templates are provided for an initial sorting...
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Media Timeline
Students study websites about the media and disabilities and identify places on a timeline where the media has influenced society with disabilities. In this disabilities lesson plan, students make a large timeline out of craft paper as a...
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What's in a Word: Investigating the Language of the Brown v. Board Era
Students focus on the development of the language used surrounding racial segregation, particularly in schools. They identify the key issues surrounding Brown v. Board and identify the effects of the Court's decision. They analyze the...
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Prairie Voices...Making a Living
Students explore the many ways people support themselves and their families. In this economics lesson plan, students review newspapers and compare types of jobs. Students create daily schedules for an adult worker and role play job...
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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The Colonies: An Adertisement
Learners explore the early colonies of American settlements. After researching important characteristics such as land, politics, economics, and educational opportunities, students create their own advertisement for one of the colonies.
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Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
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SCIENTIFIC ART
Young scholars cut out pictures from magazines and create collages that demonstrate the five senses.
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Art-What's it good for?--Absolutely everything!
Students pay attention to details in houses in order to improve observation skills. The skills then are used to help create a three dimensional drawing of a house. Students also examine advertising methods.
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Bird Bulletins
Students, in groups, create a survey to investigate how much their community knows about birds. They graph their findings using a bar graph. Using the data collected, they develop an advertising campaign to increase community awareness...
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Looking at Our Courses
Pupils create a booklet using text and photographs to describe the courses offered at their high school.
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Why We Count
Students visualize census data on a map and use a map key to read a population map. In this census lesson, students use a map of the Virgin Islands and corresponding worksheets to gain an understanding of population density.
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Saving Face
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
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Making Minerals Marketable Data Sheet
In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
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Cookie Creations
Students, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
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Government
Second graders run for various offices. They dress up like a politician, pretend to be running for an office, and tell the students why they should vote for him/her. They explain why it is necessary for a community to have a government
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People, Places, and Things
Students review art history in the Memphis Brooks Museum of Art. In this art history lesson, students discuss art vocabulary emphasizing landscape, portrait, and still life. They visit the museum and create their own pictures.