ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Visa
Road Rules: Researching and Buying a Car
How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Advertising – Does it Affect Our Purchasing Descisions?
High schoolers consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. High schoolers also complete and evaluate and ad count actvitiy.
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
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Finan Lit.- Econ. Factors, Decision Making, Advertising
Young scholars examine how supply and demand affects the economy and consumers.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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The True "Cost of Cool!"
Eighth graders study hidden environmental costs in things we buy. In this consumerism lesson students watch a video about consumerism and analyze advertisements in teen magazines.
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Consumerism Scavenger Hunt
Young scholars explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Young scholars discuss information collected and conflicting answers to various questions.
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Dogfighting Unit Lesson Five--The Media and Propaganda
Students consider the implications of dogfighting. In this character education lesson plan, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Consumerism
Seventh graders explain the concept of needs verses wants, influences on consumers, and advertising and relate those to making positive consumer choices. They break into small groups and plan a two-week day camp involving games and...
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Facts vs. Opinions in Ads
Pupils develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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Putting on a Show
Students list and research "cutting edge" technology, then develop a Consumer Electronics Trade Show by designing posters, and developing speeches to promote products.
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Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Analyzing Advertising Techniques
Students study hyperbole and imagery in advertising. In this advertising techniques lesson, students identify hyperbole and imagery in print advertisements.
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Find That Bargain!
Learners explore the methods of calculating percentages, reading and the construction of graphs, and an awareness of consumer concerns in this instructional activity. The movement of the decimal point often results in uncertainty and...
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Real Life Challenge- Give Me Credit!
In this credit worksheet, students calculate the value of 4 different loans before completing a table about credit card offers advertised in newspapers, magazine, or junk mail.
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"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Analyzing Advertising
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...