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Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. In this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
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Got Character?
High schoolers create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of...
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ESOL COnsumer Education
Students discuss the importance of saving money by shopping sales and reading advertisements. They share personal practices with comparison
shopping to save money then complet "Shopping" activity.
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Recognizing Propaganda-Loaded Language
Learners study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Coca -- Cola Unveils New Global Ad Strategy
In this English worksheet, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
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Script Reading
Learners investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
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Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Recognizing Types of Propaganda in Advertising
Young scholars recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Made You Look
Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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Insect Travel Brochure
Students explore the concept of insects and their habitats. In this insect habitat lesson, students create travel brochures for particular insects. Students must include habitat, producers, and consumers with in the vacation spot.
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Read That Label!
Students explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
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Filing A Conusmer Complaint
Students discuss what makes good service and poor servies. They brainstorm ways to file a complaint when they receive poor service. Students work in pairs to practice making a consumer complaint verbally and in writing. This lesson is...
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ADULT ESOL LESSON PLAN--Consumer Education
Students research the various establishments where one can buy clothing and the cost of those purchases. With the help of a lengthy vocabulary list, magazines and newspapers, students name and identify the cost of basic items of clothing.
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
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Are You Plugged In?
Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
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Giving Them the Business
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
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Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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Dogfighting Unit Lesson Five--The Media and Propaganda
Students consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.