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Lesson Plan
Curated OER

Advertising Gimmicks - Critical Thinking Required

For Teachers 9th - 12th
Young scholars identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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Lesson Plan
Curated OER

Consumer Confusion: Wants versus Needs and Gandhi's Wisdom

For Teachers 4th
Fourth graders create graphs to illustrate consumer consumption throughout the world. In this consumer lesson plan, 4th graders also discuss wants and needs around the world, and consider Gandhi's opinion on material possessions as they...
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Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Activity
Curated OER

Consumerism Scavenger Hunt

For Teachers 5th - 6th
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
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Lesson Plan
Curated OER

The Function of Music

For Teachers 9th - 12th
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks young scholars to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
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Worksheet
Curated OER

Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Lesson Plan
Curated OER

Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Lesson Plan
Curated OER

Create a Youth Consumer Magazine

For Teachers 6th - 8th
To underscore the importance of being informed consumers, kids check out youth consumer magazines and websites and then create their own. Although no detailed plans are included in the resource, it is packed with ideas and suggestions.
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Lesson Plan
Curated OER

Health Education: Advertising

For Teachers 4th
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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Worksheet
Curated OER

The Influence of Advertising

For Students 7th - 9th
In this influence of advertising worksheet, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.
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Lesson Plan
Media Smarts

Packaging Tricks

For Teachers Pre-K - 6th Standards
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods. 
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Lesson Plan
Curated OER

Consumer Product as in "Chocolate Milk"

For Teachers 7th - 12th
Students examine different marketing techniques how to present themselves while looking for work.  For this marketing lesson students create their own advertisement. 
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Lesson Plan
Curated OER

The Influence of Advertising

For Teachers 11th - Higher Ed
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
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Lesson Plan
Curated OER

Hershey and Advertising

For Teachers 11th - 12th
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Lesson Plan
Curated OER

Analyzing Advertising Techniques

For Teachers 9th - 12th
Students study hyperbole and imagery in advertising. In this advertising techniques lesson, students identify hyperbole and imagery in print advertisements.
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Lesson Plan
Curated OER

Media Literacy

For Teachers 3rd - 5th
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
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Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Lesson Plan
Curated OER

Consumer Education

For Teachers Higher Ed
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
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Lesson Plan
Curated OER

Fit to Be Tied (In)

For Teachers 6th - 12th
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience

For Teachers 5th - 8th
Students discover relationships between advertisement and persuasive techniques.  For this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...